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Global Product Marketing Manager
Valencia
Engineering
Remote

Sobre nuestro cliente

Our client is looking for a Global Marketing Product Manager based in Valencia. In this strategic role, you will act as the marketing lead and business driver for a worldwide line of software products, guiding them from concept to market success. You will focus on uncovering customer needs, crafting value propositions, defining go-to-market strategies, and executing high-impact marketing initiatives to drive awareness, adoption, and revenue.

This is not a traditional marketing communications role — we are looking for a business-savvy marketer with strong product acumen who can think like a GM, collaborate across functions, and directly influence product and business outcomes.

Descripción

Key Responsibilities:


  • Market & Customer Research: Conduct in-depth market research and customer interviews to identify unmet needs, pain points, and buying behaviors. Translate these insights into compelling value propositions and marketing strategies.


  • Positioning & Messaging: Develop differentiated product positioning, core messaging, and content frameworks that clearly communicate value to target segments and support demand generation, sales enablement, and brand consistency.


  • Go-to-Market Strategy: Lead the creation and execution of go-to-market plans, including product launch strategies, campaign themes, vertical segmentation, and marketing content. Collaborate with product management, sales, and channel teams to ensure alignment.


  • Sales Enablement: Create sales tools, playbooks, competitive battlecards, pricing strategies, and customer-facing collateral that enable the sales team and channel partners to effectively position and sell the product.


  • Product Lifecycle Ownership (Marketing Lens): Actively support product development cycles with market insights, define requirements from a customer-value perspective, and assist in prioritizing features based on commercial impact.


  • Business Performance Tracking: Analyze product performance across key metrics (revenue, margin, market share). Recommend marketing actions and pricing tactics to maximize profitability and adoption.


  • Competitive Analysis: Monitor the competitive landscape, benchmark key features and positioning, and contribute to the creation of SWOT analyses and strategic response plans.


  • Cross-Functional Collaboration: Partner with R&D, Field Sales, Program Management, and Application Engineers to ensure successful product qualification, launch, and continued market fit.



Perfil buscado (H/M/D)

Qualifications (M/F/D):


  • Bachelor’s degree in Business, Marketing, Engineering, or related field (MBA preferred).
  • 5+ years of worldwide experience in product marketing or product management in a B2B software or technology environment.
  • Proven experience developing and executing go-to-market strategies for software or digital solutions.
  • Strong verbal and written communication skills, including experience crafting positioning and messaging frameworks.
  • Demonstrated ability to analyze customer behavior and translate into actionable marketing initiatives.
  • Experience with competitive benchmarking and developing persuasive sales content.
  • Ability to influence across functions and operate effectively in a matrixed, fast-paced organization.
  • Strong analytical skills and experience using data to drive decision-making.
  • Willingness to travel internationally as needed (10-20%).
  • Experience with capital equipment, industrial software, or the printing industry is a plus.


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